Salon Allure, which ran July 16–19 at Miami’s W Hotel, proved to be a writing show.
“I’ve heard that buyers seem to be buying earlier, and we’ve had better paper written at both of our shows than these same designers had in years past,” said Rick Fatzinger, co-founder of Salon Allure.
He said general registration before the show last year was 150 to 175 exhibitors. This year it was 250.
“It’s been almost all buying,” said Oleema Miller, co-founder ofMikoh swimwear, based in San Clemente, Calif. “Eighty or 90 percent [of our buyers] are actually writing orders.”
Miller and her sister, Kalani, both former Roxy surf-team surfers, launched the brand three years ago and said their surfing background gave them an advantage in designing swimwear. “When you’re designing it and wearing it, then you really know what works and what doesn’t,” Oleema said.
http://www.apparelnews.net/news/fashion_news/072211-Salon-Allure-Sees-Increased-Business