MIKOH SWIMWEAR
SHOWING AT
THE SWIM COLLECTIVE
AT THE BALBOA BAY CLUB AND RESORT
NEWPORT BEACH, CA
BOOTH # 106
TUESDAY AUGUST 2- WEDNESDAY AUGUST 3
REGISTER@SWIMCOLLECTIVE.COM
2012 L’esprit Libre
THE HAUTE GOSSIP X MIKOH
BFF and sister duo Kalani Miller and Oleema Miller grew up with an OC surf lifestyle. Following many years of surfing for Roxy, it was no surprise that these career minded girls wanted more. Traveling at such a young age was a huge contributor as an inspiration for their line. Their pieces speak to the athletic and active, yet fashionable, confident and sexy 15-25 year old looking to stand out without being over the top. The 2011 Collection includes bold and colorful prints with very flattering cuts in a range of styles suitable for just about anyone!
“We design for ourselves. It’s too hard to follow trends.”
In her spare time, Oleema enjoys working (gotta love what you do!), surfing (of course!), being outside, pilates and spending time with her pomeranian named Panda. Her fave designers are Isabel Marant, DVF and Ever and she simply can’t do without her Salt Optics Sunglasses and Missoni beach towels. Kalani is a huge fan of Australian designers and like her sister, she loves surfing, the beach and the great outdoors. Her must haves are her Quiksilver sunglasses, kindle and a pair of converse.
After 2 years of hard work, the Miller sisters aren’t slowing down anytime soon! They recently showed at MBFW Miami Swim for their 3rd season and debuting a new collection in October.
See below for collection picks from the girls and why celebs such as Kim Kardashian, Cameron Diaz and LeAnn Rhimes are Mikoh Swim fans!
By: Editor
CALIFORNIA APPAREL NEWS X MIKOH | SALON ALLURE
Salon Allure, which ran July 16–19 at Miami’s W Hotel, proved to be a writing show.
“I’ve heard that buyers seem to be buying earlier, and we’ve had better paper written at both of our shows than these same designers had in years past,” said Rick Fatzinger, co-founder of Salon Allure.
He said general registration before the show last year was 150 to 175 exhibitors. This year it was 250.
“It’s been almost all buying,” said Oleema Miller, co-founder ofMikoh swimwear, based in San Clemente, Calif. “Eighty or 90 percent [of our buyers] are actually writing orders.”
Miller and her sister, Kalani, both former Roxy surf-team surfers, launched the brand three years ago and said their surfing background gave them an advantage in designing swimwear. “When you’re designing it and wearing it, then you really know what works and what doesn’t,” Oleema said.
http://www.apparelnews.net/news/fashion_news/072211-Salon-Allure-Sees-Increased-Business
MIAMI FASHION WEEK | MERCEDES BENZ SWIM WEEK
WE JUST ARRIVED HOME FROM MIAMI! NOT ONLY DID WE GET TO SHARE OUR 2012 COLLECTION, L’ESPRIT LIBRE WITH SOME OF OUR FAVORITE ACCOUNTS AND FRIENDS, WE GOT TO SPEND TIME IN THE HOT HOT HOT CITY OF MIAMI… LET’S JUST SAY THEY DON’T CALL IT MIAMI HEAT FOR NOTHING!
WE SHOWED OUR LINE AT THE W HOTEL ON COLLINS AVE. AT SALON ALLURE. THIS BEACH FRONT HOTEL PROVIDED US WITH THE MOST BREATHTAKING VIEWS OF THE OCEAN, PEOPLE SURFING (WHEN THE FLORIDA WAVES ACTUALLY CAME), AND BEACH GOERS. IT WAS THE PERFECT BACKDROP TO OUR NEW COLLECTION.
WE GOT TO MEET UP WITH OLD FRIENDS (OUR BEAUTIFUL AND NICEST EVER MODEL MEL), GOT TO MAKE NEW FRIENDS, AND EAT SOME AMAZING FOOD. ONE RESTAURANT EVEN HAD BACON IN A CHAMPAGNE GLASS AS AN APPETIZER?! MORNING DIPS IN THE BATH WATER TEMPERATURE OCEAN AND THE MOST COMFORTABLE BEDS AT THE W WERE THE PERFET START AND END TO A FULL DAY.
MIAMI WAS AS ALWAYS FUN AND LOCO, AND WE CAN’T WAIT TO HEAD BACK THERE NEXT YEAR!
X
KALANI
TRANSWORLD BUSINESS X MIKOH
We caught up with Kalani Miller, co-founder of MIKOH Swimwear for the latest info and details on 2012 swim trends.
What are some of the top trends you are seeing in next year’s swimwear as far as cuts, colors, fabrics, etc.?
MIKOH Swimwear is loving bright colors and a new spin on the basics. Why not add string detailing or banding to the basics? We are also seeing a trend of double fabric swimwear and the phasing out of swimwear lining. The extra comfort and superb fit is perfect for the body. Also, there is a trending towards smaller Brazilian cut bottoms. check out the basic bottom “Capri” from the 2011 collection.
What changes are you seeing on the business side?
It seems like people are buying swimwear earlier than ever this year. After a chilly summer last year, everyone is ready for some sun, which has resulted in a bump in business earlier this summer. I think we are all anticipating the summer buying season.
What additions are you making for next year?
Consumers will see variations of MIKOH favorites with new colors, patterns, and more cover ups. Cover ups are a beach essential and fun way to change the look of one suit. Of course MIKOH will be hardware free, seamless, and always fresh. We are excited to share the 2012 collection, but can’t give out too many secrets!
Are there any trends we saw last season that we won’t see this time around?
Say goodbye to ruffles and hardware!
What are your thoughts on the separates category? Is this becoming more or less important for your brand?
We love selling and promoting the selling of separates. When a woman goes to an underwear store, she hardly buys the same size bra and patnies. Every woman is special and should be able to pick and choose her size appropriately to her body type and size. Selling in separates gives buyers the option to choose a Large top and Small bottom, or any combination. It is also fun to see buyers choose one top and two bottoms for a fresh look.
How are pricing and margins changing for next year’s line?
Buyers will see similiar pricing for next year’s line. Again, we will sell as separates which stay under the $100 mark per piece (so a $200 suit). Also, there will be two levels of cover up pieces.
Have the number of SKUs included in your collection increased or decreased, and why?
They have stayed the same.
What were some of your greatest successes of 2011?
We are excited about all the press surrounding MIKOH. After 5 shots in Sports Illustrated (3 full pages and numerous photos online), a cover of Shape magazine, celebrity endorsements, and a bunch of new and amazing retailers, we are excited and looking forward to heading into 2012!
CHECK OUT MORE SNEAK PEEKS HERE: http://business.transworld.net/67549/uncategorized/2012-swim-trends-kalani-miller-mikoh-swimwear/